The Nagykanizsa Campus of the University of Pannonia

The National Development Agency and the Ministry of Regional Development, Forestry and Water of the Republic of Croatia launched the first call for project proposals to develop the Regional Tourism Product Scheme within the framework of IPA Cross Border Cooperation in March 2009. The Nagykanizsa Campus of the University of Pannonia, as the leader of a Hungarian –Croatian consortium, submitted a successful proposal entitled “The Regional Tourism Product Plan of the Hungary-Croatia IPA Cross-border Co-operation Programme 2007-2013”.
The main aim of the project is to develop the regional tourism product scheme for the Croatian and Hungarian border regions which will form the basis for the calls for tourism project proposals in the future.
Several Hungarian and Croatian governmental and/or tourism organisations will work together during the implementation of the project, with the Nagykanizsa Campus and the Tourism Department of the University of Pannonia as lead partners. However, the participation of the Croatian Ministries of Tourism and of Culture, The Regional Research Centre of the Hungarian Academy of Sciences, the Regional Development Agency of Slavonia and Baranja Ltd. as well as the Development Agency of the Municipality of Cakovec is of key importance for the successful implementation of the project.                
The Nagykanizsa Campus of the University of Pannonia has been engaged with tourism and hospitality education for 10 years, in strong co-operation with the Tourism Department of the University of Pannonia.
Both the campus and the department have adopted the philosophy of respect for the principles and criteria of sustainable development. As part of this philosophy, our teaching and research methods reflect a multidisciplinary approach towards the complex analysis of the economic, environmental and socio-cultural relations of tourism, and also acknowledge the local impacts of global changes.
Our research competencies

  • Marketing at local and regional level
  • Marketing of tourism enterprises
  • Consumer behaviour
  • Employment and HR policies in tourism
  • Marketing of events, sponsorship
  • Environmental protection in hotels
  • Tourism management (business and regional)
  • Regional and product development in tourism
  • Cross-border co-operations
  • Impacts of tourism on social mobility
  • Tourism and the environment
  • Ecotourism developments
  • Micro- and macroeconomics of tourism
  •  Research into competitiveness


Our references
§ Renewal of the marketing activities of the Pannon Thermal Region, University of Pannonia, Tourism Department, 2009.
§ “Measure thyself with the whole” Development Strategy of the City of Nagykanizsa with County Rank, University of Pannonia, Nagykanizsa Campus, 2009.
§ Impact study for the product development and marketing master plan of the Szabadics Apartman, 2009.
§ “Cross the gates of opportunities!” – A conceptual study based on situational analysis for the City of Nagykanizsa with County Rank, 2008
§ Inner monitoring study for the Hotel Karos Spa****superior, 2008
§ Demand and supply analysis and marketing plan devised for the feasibility study of the “Nagykanizsa Innovation Centre”, 2008
§ ‘Future Committee’ of the Nagykanizsa Organisation of the Hungarian Economics Association; chairing the City Marketing and the Tourism sessions
§ The economic and social impacts of the Nagykanizsa Campus of the University of Pannonia (research final report), 2007
§ Uniregion: “Universities in Cross-Border Co-operation”, INTERREG IIIA project, 2007
§ Evaluation of the research into job orientation and leisure time spending patterns amongst secondary comprehensive school students, (research report), 2006
§ Employment agreement of the Keszthely-Hévíz small region /background study/: Analysis of the interviews conducted with the leaders of businesses, civic organisations, educational institutions and local authorities, participation in the preparation of the Hungarian-Slovakian small regional employment agreement, mapping the businesses of the Keszthely-Héviz small region, 2006.
§ Western Balaton Social Sciences Research Workshop: The Balaton elite on the crisis of the Lake Balaton and the possible ways out, 2005
Research and development projects of the Tourism Department from the last few years include:
§ Guidelines to the development of visitor and family friendly ecotourism sights and visitor centres. The guidelines devise concrete and suggestions to the development of visitor centres and themed ecotourism areas that are easy to implement in practice. The above guidelines contain the further elaborated recommendations of one of the key priorities of the National Ecotourism Strategy, devised to be used in practice by national park directorates and other ecotourism service providers. (2009)
§ Research into the attitudes of the local communities of the Balaton World Heritage Site candidate area: a study commissioned by the Balaton Development Agency as part of the “Preparing the documentation of the nomination of the Balaton World Heritage Site”. The study was based on primary research to assess the expectations of the local communities with regards to the planned World Heritage Site nomination (2009).
§ Aware travellers - prepared consumers: consumer protection in the Hungarian travelling culture: the Tourism Department participated in this project as a special expert of the Aware Customers Association. The project aimed to widen the knowledge of customer protection of both travellers and businesses, to establish awareness-based tourism consumer behaviour, and to provide a CPD course for the employees of tourism businesses (2009).
§ Improving the competitiveness of Zalakaros in the Czech Republic, Slovakia and Poland: the innovative development provides the opportunity to cope in the strengthening international competition, the recommendations relate to widening the range of target markets as well as to more effective ways of reaching and serving these target markets (2009).
§ Ecotourism Development Strategy: the Tourism Department of the University of Pannonia in co-operation with Aquaprofit Ltd were commissioned by the Tourism Secretariat of the Ministry of Local Authorities to devise the Ecotourism Development Strategy in 2008. The document was developed based on wide-ranging consultation exercises and varied research methods.
§ Tourism Development Master Plan for the Eastern Balaton Small Region: according to the study, the area between the two most visited regions of the Lake Balaton (Siófok and Balatonfüred) could improve its competitive position by implementing a complex strategy based on a better understanding of the needs of the target markets (2008).
§ Tourism Development Master Plan for the Várpalota Small Region: the study assesses the realistic development opportunities of a heavily industrialised area with less significant tourism provision and makes recommendations for the development guidelines and tools to implement those (2007-2008)
§ MTW - Making Tourism Work: An Initiative for the Health and Wellness Tourism Sector: the project funded by the Leonardo da Vinci Programme of the European Commission, with the aims of developing a specific training methodology and support material for people employed in the health and wellness tourism sector, building on research relating to defining jobs, career and mobility opportunities in health and wellness tourism (2007-2008).
§ E-Vocabulary: a project funded by the Leonardo da Vinci programme of the European Commission involving 7 countries, aiming to compile a comprehensive on-line tourism dictionary which may assist the mobility of people employed in tourism in Europe (2006-2007)
§ Tourism Development Master Plan for the Town of Pápa: the study outlines the development tasks based on two earlier development documents and the achievements of the town in terms of urban development (2006-2007).
§  Training for the Sustainable Development of Tourism Destinations: a project funded by the Leonardo da Vinci Programme of the European Commission, co-ordinated by the Tourism-Site network, focussing on developing downloadable teaching material (case studies) for sustainable tourism (2005-2007).
§ Developing the tourism aspects of the Regional Operative Programme of the Central Transdanubia Region: based on wide-ranging consultation with experts in the field, the work focussed on the implementation of the objectives of the 2nd National Development Plan in regional tourism development. The document defined the key principles of the use of EU funds for tourism purposes in the region (2005-2006).
§ Aladdin - Mobile Destination Management for SME's: Co-operation based research involving ten European partners, commissioned by the Research Directorate of the European Commission (2005-2007). The project outlined frameworks for delivering information to both tour guides and tourists in real time.
§ BILLARD - Regional Manager Training: a project funded by the Leonardo da Vinci Programme of the EU involving 6 countries, which aimed to develop and test a training programme tailored to the needs of experts implementing regional development programmes and projects (2005)
§ Consumer behaviour and patterns of consumption in the Central Transdanubia tourism region: a gap-filling information collection exercise based on primary research, which could form the basis of future marketing activities (2005)
§ Further development of tourism higher education: a project funded by HEFOP 3.3 (Human resources development project fund), aimed to devise new courses in business studies, where the Tourism Department of the University of Pannonia co-ordinated the work for developing the tourism and hospitality courses (2005-2006).
§ Product development and communication strategy for the Western Balaton region: the document was commissioned by the Western Balaton Regional Marketing Company with the Public Services, it defined concrete recommendations based on the existing marketing master plan for how the regional offer could be more coherently integrated (2005).
§ Tourism Development Master plan for the Villages of Alsóörs, Felsõörs, Csopak, Paloznak and Lovas: a study suggesting product development areas based on the characteristic values and attractions of the settlements (2005)
§ Marketing Plan for the Town of Hévíz: a document defining the tourism development objectives and the tools of implementation for one of the best known Hungarian tourism destinations (2004).
§ Utilising the Dubniczay Palace in Veszprém for tourism purposes: the Tourism Department was responsible for drawing up the marketing plan for the project proposal aiming to refurbish the listed building (2004).
§  Bath directorates in the Balaton region: a study commissioned by the Balaton Regional Marketing Directorate of the Hungarian National Tourist Office, looking at the feasibility of adopting a working model by the Lake Balaton (2004).
§  Event management: research informing the development of training material, funded by the Regional Development Agencies of the Balaton and of the Central Transdanubia Regions (2004).
§ Travel patterns of domestic and foreign tourists in the Balaton region: participation in the research of the Social Sciences Research Group of the Balaton Integration and Development Company (2004).
§ E-business in tourism – the use of e-learning material in tourism education: methodology for the development of e-learning material and tourism e-business (2004).
§ Co-operation of SMEs in Tourism: research informing the development of training material, funded by the Balaton Development Agency (2004).
§ Environmental protection in hotels: research informing the development of training material, funded by the Balaton Development Agency (2004).
§ Tourism Development Master Plan for the Town of Balatonalmádi: a master plan emphasising the need for creating a defining image and the potential in product differentiation, based on wide-ranging consultations (2003).
§  Hosting the 17th National Tourism Forum: the forum jointly organised by the Tourism Department of the University of Pannonia and the Academic Society of Management discussed the potential turning points on currents issues of tourism (2003).
§ Tourism Development Master Plan for Veszprém County: commissioned by the Tourism Office of the County Council, the study focussed on the potential in utilising the non-lakeside areas of the county as well as on redefining the role of the County Council and its units (2003).
§ Organising and hosting the 14th conference of the IFTTA (2002).
§ The impact of tourism on the forest: research carried out in sample areas on the territory of the Balaton Highland National Park (2002)
§ Robust e-business application development: a joint project of the Applied Information Technology Department, the IT Department of the Budapest Technical University and the Balatontourist Ltd (2002).
§ Tourism Development Master Plan for the city of Veszprém: strategic guidelines for utilising the tourism potential of the city, co-funded by the Phare DETOUR project (2000).
§ Utilising environmental resources in tourism: textbook discussing the characteristics of natural resources and the socio-cultural conditions of their use, funded by the Leonardo programme of the EU (Tapolca, 2000).
§ Protected natural resources of Hungary: textbook describing the territorial units of national parks and their protected treasures, as well as their utilisation for tourism, funded by the Leonardo programme of the EU (Tapolca, 1999).
§ Plan of Utilising Hollókő World Heritage Site for Tourism: based on the criteria of sustainable development, commissioned by the Ministry of Economics (1998).
§ Feasibility study of the proposed expansion of the City Panzió chain of the Taverna Ltd (1996).