Institute for Tourism, Zagreb, Croatia

Institute for Tourism, Zagreb, Croatia

Address and contact:
Institute for Tourism
Vrhovec 5
10000 Zagreb, Croatia
Tel.: +385 1 3909-666
Fax: +385 1 3909-667

Director: Sanda ńĆorak


Institute for Tourism is a research and consulting company with an impressive track record in planning, development and marketing services to the Croatian hospitality and tourism industry. The Institute encompasses several flexible strategic units composed of multidisciplinary teams focused on, individually and/or jointly, offering meaningful, up-to-date solutions aimed at increasing the profitability of the Croatian tourism sector on national, regional and local levels. Areas of the Institute’s expertise include:

- market research and analyses,
- strategic planning,
- tourism product development,
- analyses and defining of tourism related policies,
- education, and
- information data bases.

The Institute considers its ability and expertise in simultaneously addressing issues facing the tourism companies and tourism destinations, thus providing an integrated problem solving approach, to be its strategic comparative advantage.

The Institute has for a number of years successfully cooperated with a number of international institutions such as the World Bank, the World Tourism Organization (WTO), the United Nations Environment Program (UNEP) and the United Nations Development Program (UNDP), as well as a number of European regional development organizations such as the German GTZ and the Austrian ADA